Track and collect data with Google Tag Manager
Track activity and monitor data across your web pages with Google Tag Manager and Fillout forms. Check conversions and ROI through form responses in your website.
What is Tag Manager
Google Tag Manager is a free tool that allows you to manage and deploy marketing tags on your website without editing the code. It simplifies tracking and analytics for better insights and optimization.
How it works
1. Link your Fillout form to Tag Manager
First, open your Fillout form or create a new one. Then, navigate to Integrations and look for
Tag Manager.
Connect a custom domain to get started. Follow the quick instructions in the next screen to enter your Google Tag Manager container ID.
Note: Only admins will be able to add a custom domain.
2. Publish and share your form.
Once you’re done click
Finish setup and Publish your form.Adding triggers
In Google Tag Manager, head over to
Variables from the left panel, and Configure Built-In Variables. 
Tick all variables under Clicks and Forms.
Then, go to
Tags and click New. In this example, we’ll choose Google Analytics. Copy and paste the Measurement ID and enter an Event Name
Click
Save in the upper right corner, then Add Trigger. Click + on the right corner and set your preferences. In our example, we’ll fire the trigger when respondents click the submit button in the Fillout form.
Preview the setup in your Google Tag Manager. Once everything’s good, click Submit. Then, go back to your Fillout form and Publish it.Related article
