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What is a Meta Pixel?

A Meta Pixel lets you track user behavior, like when a user opens a webpage. You can add tracking pixels on Facebook business accounts, and then use them in your Fillout forms!
This feature is available on Business, and Enterprise plans. Learn more about our pricing plans and advanced features here.

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How to use pixels in your form

1

Link your Fillout form to Meta Business Suite

Head over to Integrate, and click Facebook Pixel.Screenshot 2025-11-18 at 2.16.46 PM.pngInput your Pixel ID. Follow the instructions below to find your ID. Then, click Finish setup.Screenshot of the Fillout form creation page
2

Publish and share your form

That’s it! Click Publish in the upper right corner.When someone submits your form with your public form link, you will get events in your Events Manager, which look like the image below.

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How to check event details

On Meta Business Suite, if you click on one of the generated Fillout events (Fillout.FormPageViewed or Fillout.FormSubmitted) you will be able to View details. Eventdetails Png In Recent Activities, you can see parameters that were passed to the pixel.
  • content_category - the form’s unique ID
  • value - the number of the page or step in the form that the user viewed (e.g., if the user was on the 6th page of the form, the value sent would be “6”)
It can take between 2 to 5 minutes for new events to show up in your Events Manager.
If you need to be GDPR compliant, you will want to display a cookie banner on the form, which can be toggled in the form settings.

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