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What is form abandonment

Form abandonment occurs when respondents start filling out a form but exit before reaching the last page. When respondents abandon forms, it indicates a lost opportunity for capturing valuable leads or completing transactions. Addressing your page drop-off rate is crucial for improving overall conversion rates, enhancing customer satisfaction, and maximizing business outcomes.
Abandoned form reminders and drop-off alerts are part of the Conversion Kit, a paid add-on that an admin can add on any Fillout plan, including Free. The Team plan doesn’t include it.

Send a reminder email

You can start from your form’s settings using the steps below, or from its workflows: in your form, click Integrate on the top menu followed by Workflows. Under Conversion kit, choose Send email if form abandoned or Send Slack message if form abandoned.
1

Open form settings

Click the settings icon in the upper right area followed by Conversion kit on the left side.
Form settings with Conversion kit selected, showing the Send email if form abandoned and Send Slack message if form abandoned options
2

Choose a Fillout workflow template

Pick your preferred template. In this example, we’ll send an email if a form has been abandoned.
Conversion kit with the Send email and Send Slack message if form abandoned templates
3

Edit the trigger

The default time frame for a message to be sent is 30 minutes after the form is abandoned. Click Edit to change the time frame.
Send email if form abandoned workflow 30 minutes after the form is abandoned
4

Format your email

Edit the contents of your email. You can also add attachments, copy colleagues, and more under Advanced. More info here.
You must have at least one email field in your form to use this feature.
On organizations created on or after October 5, 2026 with no paid Fillout or Zite plan, reminder emails aren’t sent until you verify your account or upgrade. See Verify your account to send emails.Click Email on top to format the style of your message. Check this section to learn more.
Abandoned checkout reminder email with a Complete order button
Date answers in the reminder email follow the Date format set on the question. Learn more here.
5

Publish and share

Test your workflow through the upper right corner, then click Publish when you’re good with it. Respondents will now receive a link to their partial submission, allowing them to continue their submission on any device.To edit this workflow, go to Integrate from the top menu.

Send via Slack message

Edit Slack action to connect your Fillout account to your Slack workspace.
Send Slack message if form abandoned workflow
Select a channel. This will automatically send a response summary in a formatted message. You can also opt to customize the message.

Receive notifications when a respondent abandons your form

Toggle the Self-email notifications switch. The email linked to your Fillout account serves as the default receiving address. This can be changed by clicking x and entering a different email.
Abandonment email recipients with Self-email turned on
You can also add more receiving addresses as you see fit.

Conversion Kit

Enrich and validate emails, route leads, and more.

Partial submissions

Auto-save progress so respondents can resume later.

Lead enrichment

Route leads to different pages based on company details.