Add custom values to answer options

Set distinct values for options, separate from the labels visible to respondents. Use this to avoid bias when conducting a study, create multilingual forms, and keep answers consistent.

Overview

By default, when a respondent selects an option from a question that involves choices, that option shows up under the same name in the Results page. In the example below, if the respondent chooses Los Angeles International Airport, this is what will show up under Results.
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By adding Custom values, you can change the text that will appear on the results page. For example, we can specify the value of the same choice, Los Angeles International Airport, to be LAX. This can be helpful when integrating your form to CRMs, databases or other tools.
 
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Note: This feature is applicable to Multiple choice, Dropdown, Checkboxes, Picture choice, and Multiselect field types.

Enable custom values

Select your question followed by the settings icon to open the right-hand panel.
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Scroll down to Advanced, toggle the Custom values switch.
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Click an option, then edit the Value as you see fit.
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Once the form is ready, click Publish on the upper right corner. That's it! Now you'll see the Values of the options in Results.
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Use cases

Studies and research

In academic studies, use Custom Values to frame questions in a participant-friendly manner.

Multilingual forms

For forms in different languages, use Custom Values to show options in one language while your backend understands them in another.

Order fulfillment

For example, in an e-commerce form, use Custom Values to display product variations with user-friendly labels while maintaining specific backend values for inventory and processing.

Other advanced features

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URL Parameters/Hidden fields
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Pre-fill fields