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Overview

The Analytics section displays various metrics about your form, like completion rate, number of submissions, total views per page, and more. You can also see how many completed submissions your forms are receiving per day.

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Plans that include analytics

The numbers at the top of Analytics, like Unique visitors, Started and Finished, show on every plan. The submissions chart, page drop-off rates and device breakdown need the Fillout Business plan, Team or Enterprise. Zite Free, Pro and Business plans don’t include them for forms. On other plans, an upgrade card shows in their place. See Fillout pricing.

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How to view analytics

Open a form and navigate to Results on top. Click Analytics. Here, you’ll see:
  • Unique visitors - number of individual respondents who viewed your form, each counted only once no matter how many times they visit
  • Started - number of times your form was started but left incomplete
  • Finished - number of times your form has been completed
  • Completion rate - number of finished submissions divided by number of unique visitors
  • Avg time to complete - how long respondents take to finish your form on average
Screenshot 2026 01 07 At 6 03 57 PM
Unique visitors and Completion rate are all-time metrics. When a date range or filter is applied, they show a dash instead of a number. Clear the date range or filter to see them.
The chart above shows the total number of submissions on any given day since you first published the form.

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Check page drop-off rates

Page drop-off rates shown at the bottom help you determine if and where respondents are abandoning your forms. In the example below, the Overall page has the highest number of drop-offs. Screenshot 2026 01 07 At 6 04 27 PM To view each respondent’s submission, check out this help article.
Double check form pages with high drop-off rates. To improve your conversion rates, make sure that questions are worded clearly, and that you’re not asking for too much information on a single page.
You can also view which device was most used here.

Summary

Get an overview of form responses and visualize them as charts.

Partial submissions

Auto-save progress so respondents can resume later.

Reduce abandonment

Remind respondents who exit early to finish the form.