Table of Contents
- 1 What was your primary goal for visiting us today?
- 2 Did you find what you were looking for?
- 3 If you could change one thing about our product/service, what would it be?
- 4 What other products or services would you like us to offer?
- 5 What was your interaction with our team members like?
- 6 What factors influenced your decision to choose us?
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The market today has never been more competitive. Simply introducing new or better products isn't enough to get ahead. You also need to understand the needs and wants of your customers well. A popular way to do this is through customer feedback forms. By asking the right questions, you can discover valuable insights to improve your business. I've compiled six questions for these forms that offer key insights.
1 What was your primary goal for visiting us today?
Before anything else, you should know what attracts visitors to your store or website. Knowing their goals will help you improve sales, visual merchandising, staff training, marketing campaigns, and more.
2 Did you find what you were looking for?
In a perfect world, customers who enter your store will exit happily with a purchase. However, whether or not they do, asking follow-up questions will help identify either best-selling products or opportunities for growth.
3 If you could change one thing about our product/service, what would it be?
Here's a direct approach to uncover pain points you might not be aware of. This encourages honest feedback and reveals their top priorities, such as functionality, design, and etc.
4 What other products or services would you like us to offer?
Instead of solely relying on internet trends or competitor analysis, engage directly with your interested audience. You can use the answers here to guide future product development and add items to your roadmap.
5 What was your interaction with our team members like?
Aside from knowing whether customer service was good, bad, or neutral, you should also ask customers to describe how the interaction was like. These details will highlight areas for training or development.
6 What factors influenced your decision to choose us?
This is it. The big 'why?' in every sales transaction. We want to know why our brand was their top choice when there are others who sell the same or similar product at a much lower price. The answers here will help you understand what makes you stand out in the market.
Use the six questions above to understand your customers' expectations and preferences thoroughly. Make sure your customer feedback form is easy to use like Fillout' templates here. By actively listening to your customers and acting on their feedback, you can drive meaningful improvements, boost customer satisfaction, and make impactful strategies.
Written by
Mikhaela Presillas is the Marketing Manager at Fillout. She lives in Manila where you can often find her trying out new restaurants and cafes in the city or exploring new destinations.
