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There is a reason why businesses invest in lead generation. Capturing potential customers' interest and converting them into loyal clients is essential for sustained growth. But success demands more than just effort – it needs the right tools and tactics. In this guide, we'll explore the essential web tools you need to kickstart your lead generation efforts and achieve your business goals.
1 Landing page builder
Imagine having a tool that lets you design web pages tailored to draw potential customers in. That's exactly what a landing page builder does. Take Webflow, for instance – it's like the Picasso of web design, offering drag-and-drop simplicity and responsive designs. Webflow paired with Fillout lets you embed forms on your website allowing interested customers to share their contact information directly on your landing page.
Price: Free for 1,000 visitors. Basic plan is at $14 per month.
2 Lead capture forms
Now, you've got a steady stream of website visitors, but how do you convert them into promising prospects? Enter lead capture forms – your ticket to gathering contact information from potential customers or partners. With Fillout, crafting these forms is a breeze. It's got everything you'll need in a form builder, from customizable fields to advanced features like conditional logic.
Price: Free for up to 1,000 submissions per month. Starter plan is at $15 per month.
3 Email marketing platform
The next thing you'll need is a direct line to nurture your leads until they're ready to convert like an email platform that lets you send out well-crafted newsletters. This is where Mailchimp comes in. It's equipped with all the tools you need – automation, segmentation, you name it. Connecting this to Fillout enables you to add and update contact details when a respondent answers your form.
Price: Free for up to 1,000 monthly email sends. Paid plans start at $13 per month.
Klaviyo also helps you reach and grow your customer base through emails. Unlike Mailchimp, they let you send promotional materials through SMS. Linking this with Fillout will also update your contact base.
Price: Free for 500 monthly email sends. Paid plans start at $45 per month.
4 CRM (Customer Relationship Management) system
Keeping tabs on your leads and customers can take up a lot of your time. Thankfully, CRM systems have been developed and improved upon in the recent years. Salesforce is a widely used CRM platform that offers customizable pipelines, reporting tools, and integrations with other business software. Fillout lets you add new entries and update existing ones on your Salesforce dashboard when someone submits your form.
Price: Starts at $25 per month.
Similar to Salesforce, Attio helps you check the status of your leads and customers in one centralized dashboard. Integrating this with Fillout will automate creating new contacts, companies, and deals upon form submission.
Price: Free for up to 3 seats. Paid plans start at $29 per month.
5 Lead enrichment
Ever wish you could peek behind the curtain and get a glimpse of your leads' inner workings? Well, that's where lead enrichment tools come in handy. Apollo is a popular option that help in uncovering valuable insights about your leads.
Price: Free for up to 10,000 email credits per month. Paid plans start at $49 per month.
Clearbit also offers extensive databases and APIs for enriching lead data. Integrating this tool with Fillout allows you to create dynamic forms that redirects respondents to different pages based on contact and company information pulled by Clearbit.
Price: Available upon request on Clearbit's website
6 Lead scheduling
Scheduling meetings for discovery or inquiry calls involves some back-and-forth. With lead scheduling apps like Calendly, you can let your leads book appointments directly from your website, form, or email. Linking your scheduling tool with Fillout allows you to do just that in a few, simple steps.
Price: Free for one calendar connection. Standard plan is at $10.
Another tool you can link to Fillout that will help streamline the scheduling process is Cal.com.
7 Outbound messaging
You can take your outreach game to the next level by enlisting the help of outbound messaging platforms. These enable you to engage leads through personalized emails, calls, and social media outreach.
Price: Free for up to 500 warm leads enriched. Paid plans start at $1,200 per month.
Outreach is another alternative to help you automate your outreach efforts and provide valuable insights along the way. This can also be integrated with Fillout.
Price: Available upon request.
Pro Tip: Automate repetitive tasks by using platforms like Zapier, Make, and Relay to save time and focus on other tasks.
By leveraging the right web tools, you can streamline your lead generation process and drive meaningful results for your business. Whether you're building landing pages, capturing leads, or nurturing relationships, integrating tools like Fillout with other essential platforms will help you maximize your efficiency and success in generating quality leads. Additionally, bringing a product growth manager on board can further support growing your customer base.
Written by
Mikhaela Presillas is the Marketing Manager at Fillout. She lives in Manila where you can often find her trying out new restaurants and cafes in the city or exploring new destinations.
