vs.
Fillout: the powerful Google Forms alternative
Fillout is a powerful, free alternative to Google Forms for making forms, surveys and quizzes your audience will answer.
Google Forms vs Fillout
Hello! Looking to level-up your Google Forms? If so, you probably want to know if Fillout is a good fit - we wrote this article to walk through the benefits and downsides of Fillout and Google Forms.
If you like the simplicity of Google Forms but want sleeker designs and smarter features, this guide is for you. Let's dive in.
Comparing the free plans
First, let's compare the free offerings of both services. On both free plans, your forms will have Fillout or Google Forms branding, respectively. The main difference between the two lies in the features you can use on the free plan:
| Fillout free | Google Forms | |
|---|---|---|
| Unlimited forms | ||
Seats | Unlimited | Unlimited |
| Responses | 1000/month | Unlimited |
| Unlimited questions | ||
| Self email notifications | ||
| Hidden fields | ||
| Unlimited file uploads | ||
Native scheduling | ||
Workflows | ||
PDF Generation | ||
SOC 2 | ||
Manage form access | Limited | |
| Conditional logic | Limited | |
Calculations | ||
| Redirect on completion | $15/mo |
Spot a mistake? Let us know so we can keep this resource up-to-date.
As you can see, Google Forms has a very generous free tier - in fact, they don't even have a paid offering! The main downside with Google Forms is that they are missing a lot of basic features and offer little styling flexibility. Fillout, on the other hand, has the same capabilities as Google Forms but with a bunch of powerful add-ons and more aesthetic form designs.
Fillout offers all the basics to build and scale your forms on the free plan. What's more, if you sign up you'll have lifetime access to the free plan features - no strings attached. Learn more about the Fillout free plan and pricing here.
Thousands of teams trust Fillout for building secure and powerful forms.
What's the overall summary?
Fillout brings the best of both worlds: a generous free tier and enterprise-grade security. We built Fillout from the ground up to integrate seamlessly with the tools you already use, like Google Sheets, Airtable, Notion, Salesforce and dozens more. The integrations are seriously powerful, you'll see what we mean when you try them out.
“I just launched our new quote form using Fillout - the product is terrific and by far the best solution for us out of all the other forms I've tried (typeform, jotform, etc.). I'm really thrilled about how much this will help our processes.”
Daniel Magorrian
@danielmagorrian
While Google Forms is the most used form builder on the web, Fillout takes a new approach to the online form and gives your brand the chance to stand out from your competitors.
The 20 missing Google Forms features
Google Forms' greatest strength is also its greatest weakness: simplicity.
Over the years, we've heard about many limitations from ex-Google Forms users. For top requested features, we've created video tutorials on Google Forms workarounds or guides to achieve the same in Fillout natively.
Here they are:
Add a signature to a Google FormAdd a likert scale to Google FormsAdd a ranking question in Google FormsAsk for GPS location from a Google FormAdd CAPTCHA to Google FormsCreate a dropdown in Google FormsAdd a radio button to Google FormsAdd multiple columns in Google FormsHow to add sections on Google FormsAdd skip logic to a Google FormMake a multi-page Google FormAdd logic to a Google FormCustomize the appearance of your Google FormChange the font in Google FormsAdd a link to a Google FormAccept payments on Google FormsSchedule with Google FormsAdd calculations to Google FormsPrefill a Google FormPassword protect a Google Form
How do the products compare?
Pricing isn't everything. If you've previously used Google Forms, you probably want to know: can Fillout really replace Google Forms?
Ok, but what about advanced features?
The Fillout form builder makes it easy to build modern-looking forms quickly, while also supporting advanced use cases.
Fillout offers two primary paid tiers, a starter tier for $15/month and a business tier for $75/month (paid annually). More details on the Fillout pricing page.
Here's how some of the paid features stack up with Google Forms:
| Fillout | Google Forms | |
|---|---|---|
| Custom fonts | Pro | |
| Workspaces | Free | |
Custom domains | Business | |
Custom CSS | Pro | |
Partial submissions | Business | |
| Meta pixel | Pro | |
No payment commission | Free | |
Login forms | Starter | |
Respondent email notifications | Free | Not customizable |
| Calendly integration | Pro | |
Address autocomplete | Add-on | |
Enrichment | Add-on | |
Collect signatures | Starter | |
SMS & email verification | Add-on | |
Single Sign-On (SSO) | Enterprise |
Spot a mistake? Let us know so we can keep this resource up-to-date.
Fillout also has an enterprise offering for companies with advanced security and form-building needs.
Prefer to try Fillout in action?
Migrate from Google Forms to Fillout in seconds.
TL;DR: The short version
So, what's the deal? Fillout is the more modern form builder, with a generous free tier and better form styling capabilities. Google Forms is the default form builder on the web, with a very recognizable, but not very customizable, form aesthetic.
Google Forms may be a better choice when…
- You want the benefit of the Google Forms aesthetic, a brand which almost anyone will recognize.
Fillout is best if…
- You want to make a modern form that impresses your audience, stands out from your competitors and converts well.
- You need features that go beyond the very basics, like calculations, redirects, answer piping, webhooks and payments.
- You use tools like Google Sheets, Notion, Airtable or Salesforce.
- You want more styling customizability, like multi-column layouts, animations and highly customizable themes.
That's all for now! Hopefully this guide gave you useful general overview of Google Forms compared to Fillout.
Ready to give Fillout a try? Sign up here, for free.
Still researching? Head back to the alternatives page.
Testimonials
Don't just take our word for it
Here's what people are saying about Fillout.
“Fillout makes your forms stand out while making it easier for you to automate your work. The power of #nocode is real! ”
Gareth Pronovost
Automation Consultant
“We've deployed Fillout to our teams in Kenya, Malawi, Tanzania and Thailand with great success. It's proven to be more reliable than other tools, especially in remote areas.”
Jason H.
CEO, Biochar Life
“I was looking for a somewhat advanced form tool to enroll my users on a registration platform in full integration with Airtable, with filters, conditional displays, pre-fills, url parameters with real-time data mapping from Airtable, error message customization, partial form submissions... I'm a bit demanding and I found all these features at Fillout, you can really develop a very very advanced tool and the customer service is responsive, efficient and nice! Thank you for all this and long life to Fillout!”
Sébastien Rade
Designer, no-coder
“If you want an actual form where people/yourself can add & edit records you should try fillout.com. I’ve been using it for a bit and it’s great.”
Jack Simons
@hoibouncer
“Better customer support than my favorite restaurant in Nogales, Mexico.”
Derrick D.
Founder, Home Health
“It's exactly what I was looking for. I built a multi-page form for my business in no time.”
Arionna R.
Founder, Syfted
“Honestly I've used NotionForms, Tally, and Fillout. Fillout is bar the best in customiation, avalibility, flexibility, and, now, support.”
Gabe
Avatar generation
“Fillout as un super outil et une très bonne équipe, bon week-end from France !”
Benjamin Martin
Gérant & co-fondateur
“One of my best finds in the Airtable community was a recommendation for fillout.com. Development/support team is super responsive to bug fixes and have created or accelerated some new features I was seeking. I particularly like the show/hide logic…seems way easier than JotForm. I'm probably only a month or two from dropping JF completely in favor of Fillout. 🙂”
Mark D Bowers
@mark-bowers
“Fillout c'est devenu mon chouchou dés la première utilisation. Je l'utilise partout maintenant. En effet sur le champ multiple choices, tu as une option other mais pas sur le select. Le service client est ultra réactif, ca vaut le coup de le remonter.”
Arthur Juin
@arthur-juin
“Its amazing! Straight out of the gate, it does everything I need :) I'm just starting my online business and I needed something that my customers can put their custom options in to easily. I had tried about 6 other form creators and was going to give up and then I found you around page 5 on Google and you've nailed it!”
Dulcie Weaver
“I'm super impressed at the UX-friendliness of your tool. It's super smooth and does a lot, even in the free version (and I'm a Product Manager speaking). Congrats to your product & tech team :)”
Lucile Rivière
Head of Product, Plezi
“I love the product you guys are building. It really solves some challenges I found on native Airtable forms. The more I use it, the more I found more granular permissions and customization features. That's awesome! Keep it up 🙌”
Javier Viñas
Growth & No-Code Consultant
“Fillout really impressed me. Initially wrote it off as another form builder, but once I cracked into it, it's seriously powerful. 10/10 recommend!”
Derek Williamson
President, HigherMe
“The native integration with Airtable couldn't be easier. When I add a new field in Airtable, I refresh the connection in Fillout and there's the new field - ready to be added to a form. Steve Jobs would have been a huge fan because "It just works."”
Michael Unrath
Principal & Airtable Consultant, productivity kick
“Fillout, you all are amazing! I have a non-profit working with extremely vulnerable people groups. We are coupling your forms with SmartSuite and Google Suite to literally save lives. I know that in the daily grind we are often tempted to ask if what we are doing is really making any difference. YES! IT IS! Thanks for helping save and transform lives.”
Jerry Miner
Founder, The Cross Connecting Network
“Great product. Way better AND more affordable than Typeform.”
Jake
@jakenocode
“Wow, just took this for a test drive and it's really good! Love the ability to update content in Airtable.”
Mike W.
Owner, Bureau Plus
“Really Impressed by @filloutcom. If you are using #Airtable and feeling restricted or disappointed with the forms, check them out!”
Jason
@zensiblesol
“Fillout UX is very smooth, support blazing fast, record picker and preview, webhook and conditional logic are available. I can only recommend to try it out!”
Ricardo
App Architect
“I just launched our new quote form using Fillout w/ airtable - the product is terrific and by far the best solution for us out of all the other forms I've tried (typeform, jotform, etc.). I'm really thrilled about how much this will help our processes.”
Daniel Magorrian
@danielmagorrian
“I really enjoy using Fillout, especially its integration with Notion. I really appreciate that I can use the file upload feature in the free tier. Excited to use more of Fillout in the future.”
Dimas Almuhtada
@dimas-sudjito
“After trialling various form builders for Airtable, I came across Fillout and haven't looked back. The integration with Airtable is seamless, the pricing is incredibly reasonable, the user interface is incredible and last but far from least - the customer service is exceptional. I've had a few questions along the way and they've all been answered, via the chat box on their site, in a matter of minutes.”
Michael U.
Trustpilot
“Airtable + Fillout + Softr is pretty banging combo for most SMB MVP's”
Blue Oceans Yachting
Owner
“I can't believe I haven't come across Fillout till this past week. They're solving a real need in the no-code space and doing things that other form tools just aren't doing.”
Reality Church
Operations lead
“Just want to say that I've been playing around for about an hour now and the level of sensible functionality Fillout offers is absolutely amazing. (Filtering on Airtable linked record field value, (which AT doesn't even offer themselves), creating records in a linked table, linking different forms to create multiple records in one table, etc.) Great job to the whole team over there, this is fantastic!”
Erik Zijdemans
COO @ Publicize
“I think Fillout will get you the closest. Best integration to Airtable that I have seen natively.”
Reddit User
@CurlyAce84
“Seriously, I have tried everthing. Fillout is PFM.”
Reddit user
@chrisdancy
“Fillout is currently my favorite form tool. They do all kinds of things including native integrations with Airtable.”
Gareth Pronovost
Airtable Automation Consultant
“I just came on here to say that Fillout is exceptional and I love everything about this company. That is all.”
Oren Boder
Founder of RAYVOX
“@filloutcom is absolutely insane. Loved how simple it is.”
Mubin
“I've used a lot of different form building tools in my day, but @filloutcom is a game changer. Buttery smooth integration with @NotionHQ that totally eliminates the headache of making sure my form fields/options match my database properties.”
Garrett Clawson
Founder, Benevolent Strategies
“Nobody does support like @filloutcom and @WhalesyncData, really impressed with both of these services. The personal touch is huge, keep it up guys!”
Josh Sorenson
Squad Success Lead, Church Media Squad
“Love the look of Fillout and have been recommending it to my consulting clients who need a way to edit existing records in Airtable.”
Alisha Sadeski
Automation Wizard, Tech in a Row
“We're using a combination of Fillout -> Airtable -> Glideapp and it's been an absolute gamechanger for our non-profit organisation.”
Steffen Gray
@steffengray
“So far, amazing! I used this for both Airtable and Notion and I'm blown away by the customization capability for even the FREE version.”
Brie Abes
@brie_abes1
“The best Notion integration with forms I have ever seen”
Pere
Technology Headhunter
“I'm really getting to like Fillout... easy and clean interface and advanced feature set. What's also really nice is the ability to generate a unique link for each Airtable record that will allow editing only that individual record without access to the entire Base.”
Donald Mitchell
Technical Support
“I'm obsessed. I'm sad I didn't find it earlier. I'll be moving forms over and recommending it to my clients. Well done on a fantastic product.”
Ben Murray
Tech consultant
“In love with your product!! I have been looking for this solution for airtable for 3 years.”
Sophie Fader
Co-founder @spurjewelry
“I already shared my positive opinion about Fillout but I reaffirm they're doing a really good job, truely a saviour tool.”
Clement Cœugniet
Graphic Designer
“Fillout est à ce jour pour moi le meilleur form builder si vous utilisez déjà Airtable ou Notion. Le marché des apps NoCode évolue et cet outil sera en Top 1 pour les recommandations auprès de mes clients.”
Lilian Sevoumian
Make and Airtable expert
“L’éditeur de logique conditionnelles, la fonctionnalité de remplissage de table liés, la facilité d’enchaînement de formulaires, design, login, webhook … j’adore.”
Florian Woisel
Product Owner @ ChangeNOW
“Actually just general kudos for a great product to Fillout. I tried Typeform, Jotform, Airtable forms, and Google form before trying it: Fillout has everything the competitors lack =)”
Siggi
Business Owner
“Fillout is the tool that I've been waiting for years for our business. I've literally spent weeks and weeks of my life creating forms by hand as we needed a separate form for each class so that we could track attendance. I'm having a hard time explaining to my wife that I'm very very happy today because I found a new app for forms. Seriously congrats. Really great product. We do after school clubs in PT and UK. We have 400+ classes in PT, 40 and growing in the UK. I had to create forms by hand for each class and have my team update each form every time a student signed up or left. We did hire a developer to automate this with google forms, but the solution still is a pain and we're not able to easy edit the forms if we want to. Fillout solves all of this and the forms look great and it's incredibly intuitive to use for people with experience with Airtable and tools like Zapier/Integromat.”
Manuel Câmara
Co-Founder, The Inventor
“In other news, just want to say what a big fan I am of Fillout. It has opened up a whole world of possibilities for our business.”
Ben Vainer
Founder, Tee Commerce
“@filloutcom is simple, pretty, and has a ton of power if you need it.”
Derek Williamson
President, Higher Me
“I've tried probably 50 other form builders. Fillout is by far the best.”
Michael Griswold
Founding Member, Accredited Capitalists
“Fillout has been fantastic to work with at Church Media Squad; they have such a powerful system and a great team. If you are looking for great forms, don't miss out on using Fillout.”
Josh Sorenson
Squad Success Lead, Church Media Squad
“Using the product right now to get shipments done, works really well and much better experience than Typeform. Keep it up lads!”
Devin Patel
Founder @ Gatho
“Been searching for hours for an HTML integrated form service after Formspark was not working with Framer. Fillout is easily the best and easiest form creator to use.”
Joseph
Creative Director, DesignGlow
“I haven't been this enthusiastic about a tool since Airtable 5 years ago 😀”
Celine Delval
NoCode Engineer
“Just wanted to say how happy I am with Fillout at the moment. I'm using Fillout with Notion, it all works so flawlessly. Very impressed with the setup!”
Dagmar Mehling
Notion consultant
“Been using the app for a few weeks... VERY impressed. Have not found anything I want to do and can't - even on the free version. Customer support is always responsive and helpful. 👍”
Dave Ferguson
@daveferguson3660
“OMG!!!!! This is Godsend! Fillout eliminated about 10 work arounds for me as well as solved issues we couldn't solve. We are changing over today. It's almost to good to be true.”
Tommy Coe
@tommycoe23333
“Hace un tiempo armé mi primera encuesta con @filloutcom y me encantó poder armarlas al estilo "Elige tu propia aventura", según las opciones que elegías, las preguntas que veías 🤯”
Maro Sola
@marosola
“Just started using @filloutcom and I'm already super excited about it. took me about three minutes to make a sign up form for my newsletter and hook up responses to post in a private Slack channel”
Brittany Joiner
@britt_joiner
“Amazing. Definitely one of my favorite apps to use along with Airtable and Make.”
Nate Sanden
@nate_sanden
“Where was @filloutcom when I was stringing together dependent drop-downs with Jotform/On2Air?! Will be switching over.”
Saintly Actor
SaintlyActor
“I have been using Fillout forms for over 3 months and love the product. Their customer support is very very top.”
Jonathan Pineda
@acjnas
“J’adore l’integrer aux portails que je construis avec Softr pour pouvoir facilement sélectionner un contact parmis ceux que j’ai dans Airtable, dans mon formulaire 😍 Autre fonctionnalité super utile de Fillout : le champ « date range » pour sélectionner une plage de temps.”
Elise Reichardt
@elise-reichardt
“😀 Today I created my first Fillout + Airtable form. It was a big surprise for me that I can UPDATE records after creating them. Amazing! Excited about this feature.”
Kostyantyn Skaklinyov
No-code Developer
“I tried the Fillout form builder and it was amazing. My feedback for Fillout is 5 STARS for today. Your product is exactly good.”
Kostya S.
Software Engineer (Frontend, Team Lead, React.js)
“Perfect. Being in IT for 30 years, I am not easily impressed, but I am continually surprised at how many options I have using your product.”
Mark Poulton
Technical Lead
“Fillout is mindblowing🤯. It popped out if nowhere a few months ago. Now it's far ahead of other form solution... regarding the no-code community needs.”
Julien Mottet
NoCode Consultant
“We have been waiting for a tool like Fillout. It's great, and helps us a lot in solving some issues we have using the basic Airtable form”
product@asap.work
Asap.work
“I have come to fillout.com from Typeform, a tool I have been a dedicated user of for over 12 months now. But, I found the functionality in fillout.com to be far more powerful. Ideally, being able to bespoke build the form categories in Fillout is far beyond what you can do in Typeform, so that is great!!”
Luke Drogan
Business Development, Super-Wide Digital Ltd
“My feedback for Fillout can be nothing but glowing. Anything and everything I've wanted from it, I've gotten. Extra bonus kudos for above-and-beyond customer service!”
Siggi
Founder, Icelandic made easier
“Just wanted to do a shoutout to Fillout.com. Used them for the first time this weekend. Needed a form that was highly functional and would integrate with Airtable and Make.com. Was using Jotform, but hit their max on the free program and they shut my account down. Fillout was pretty intuitive. You have enough flexibility that it blended with my website. Had looked at it before and heard great things, but now I am a big fan! Definitely going to be using their platform again.”
Kenny Anderson
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